Tant qu'il y aura des gogos
Pierre Morichau
List of numbers
N°14
Quantitative marketing methods
01 April 1999
Editorial
For once, the casual audacity of the cover will certainly not have escaped your notice! But this is in stark contrast to the seriousness of the dossier on offer.
In it, you'll find statistical methods and survey methodologies that enrich the palette of market research tools: the statue's serene astonishment illustrates just how far the not-so-distant era of pencil and tablet belongs to another age. Today, market researchers roam store aisles armed with laptops and scanners, collecting the raw material that "data miners" will then explore using software whose dialog boxes alone contain the equivalent of an Ensae course.
I'd like to thank all the authors who contributed to this dossier for their availability and for agreeing to share their experience and knowledge of a rapidly evolving field with the other alumni.
But at Ensae, as elsewhere, the better you do, the more you forget about your association, whose primary role is to ensure the continuity of the link between alumni. However, ASTEC works for its alumni, but not without them: the team that makes up ASTEC today will soon have to leave the board, most of its members having been elected at the same time. At the next general meeting in June, many of the board positions will be vacant.
I hope this editorial leaves you with the same fond memories as the last one!
I hope you enjoy reading it.
In it, you'll find statistical methods and survey methodologies that enrich the palette of market research tools: the statue's serene astonishment illustrates just how far the not-so-distant era of pencil and tablet belongs to another age. Today, market researchers roam store aisles armed with laptops and scanners, collecting the raw material that "data miners" will then explore using software whose dialog boxes alone contain the equivalent of an Ensae course.
I'd like to thank all the authors who contributed to this dossier for their availability and for agreeing to share their experience and knowledge of a rapidly evolving field with the other alumni.
But at Ensae, as elsewhere, the better you do, the more you forget about your association, whose primary role is to ensure the continuity of the link between alumni. However, ASTEC works for its alumni, but not without them: the team that makes up ASTEC today will soon have to leave the board, most of its members having been elected at the same time. At the next general meeting in June, many of the board positions will be vacant.
I hope this editorial leaves you with the same fond memories as the last one!
I hope you enjoy reading it.
